Thursday, September 27, 2012

Asia's budget airline boom bypasses China

In this Tuesday, Sept. 25, 2012 photo, budget airlines' passenger jets, Malaysia's AirAsia, top, Indonesia's Badavia Air, third from bottom and bottom, and Indonesia's Lion Air, second bottom, are parked on the tarmac with Indonesian planes of domestic airline Merpati Nusantara, second top, and the flagship carrier Garuda Indonesia at Juanda International Airport in Surabaya, East Java, Indonesia. From almost none a decade ago, Asia now has more than 50 low cost carriers. The fast growth of no-frills airlines underline surging demand in the region for affordable air travel. (AP Photo/Trisnadi)

In this Tuesday, Sept. 25, 2012 photo, budget airlines' passenger jets, Malaysia's AirAsia, top, Indonesia's Badavia Air, third from bottom and bottom, and Indonesia's Lion Air, second bottom, are parked on the tarmac with Indonesian planes of domestic airline Merpati Nusantara, second top, and the flagship carrier Garuda Indonesia at Juanda International Airport in Surabaya, East Java, Indonesia. From almost none a decade ago, Asia now has more than 50 low cost carriers. The fast growth of no-frills airlines underline surging demand in the region for affordable air travel. (AP Photo/Trisnadi)

In this Wednesday, Sept. 26, 2012 photo, Chinese passengers use self check-in machines at the Beijing Capital International Airport in Beijing. From almost none a decade ago, Asia now has more than 50 low cost carriers. The fast growth of no-frills airlines underline surging demand in the region for affordable air travel. But in China, where the government still keeps tight control of the rapidly growing airline industry, three big state-owned carriers dominate, leaving Chinese travelers out of the massive budget airline boom that has swept the region. (AP Photo/Andy Wong)

In this Wednesday, Sept. 26, 2012 photo, a passenger carries her luggage past a flight direction sign at the Beijing Capital International Airport in Beijing. From almost none a decade ago, Asia now has more than 50 low cost carriers. The fast growth of no-frills airlines underline surging demand in the region for affordable air travel. But in China, where the government still keeps tight control of the rapidly growing airline industry, three big state-owned carriers dominate, leaving Chinese travelers out of the massive budget airline boom that has swept the region. (AP Photo/Andy Wong)

In this Wednesday, Sept. 26, 2012 photo, a Muslim woman talks on her mobile phone outside an AirAsia ticketing office in Kuala Lumpur, Malaysia. The fast growth of no-frills airlines such as AirAsia and the slew of recent start-ups including Singapore's Scoot and AirAsia Japan underline surging demand in the region for affordable air travel. But in China, where the government still keeps tight control of the rapidly growing airline industry, three big state-owned carriers dominate, leaving Chinese travelers out of the massive budget airline boom that has swept the region. (AP Photo/Lai Seng Sin)

In this Sept. 21, 2012 photo, passengers line up at a check-in counter of Spring Airline at Hongqiao Airport in Shanghai, China. A budget airline boom that is sweeping Asia is leaving Chinese travelers behind. From almost none a decade ago, the region now has more than 50 low cost carriers. But China's government still keeps tight control of the rapidly growing airline industry. Even for tickets on Shanghai-based Spring Airlines, considered China's only discount carrier, "their price is just as same as the big airlines" during high season, Ren Hong, a 37-year-old who runs an export business and also blogs about her travels in her spare time, said. (AP Photo/Eugene Hoshiko)

(AP) ? When businesswoman Ren Hong flew home after a recent trip to Beijing on state-owned Air China, she was hoping for a decent inflight meal to tide her over until she got back to the spicy cuisine of her native Sichuan province.

The airline's meager offering, which was little more than "just bread," was a galling experience for Ren who wondered why the carrier didn't cut both the pretense of full service and the price of the ticket.

Her gripe highlights how Chinese travelers have been left out of the massive budget airline boom that has swept Asia. From almost none a decade ago, the region now has more than 50 low cost carriers. The fast growth of no-frills airlines such as AirAsia and the slew of recent start-ups including Singapore's Scoot and AirAsia Japan underline surging demand in the region for affordable air travel. The rise of budget carriers in Asia follows similar expansion in Europe and North America in previous decades.

But in China, where the government still keeps tight control of the rapidly growing airline industry, three big state-owned carriers dominate. Aviation authorities' efforts to shield them, as well as keep the industry from growing too rapidly and compromising safety, mean travelers like Ren pay up to twice as much.

"I've found that flight tickets domestically sometimes are more expensive than the international ones due to monopolization and less competition," said Ren, a 37-year-old who runs an export business and also blogs about her travels in her spare time. Even for tickets on Shanghai-based Spring Airlines, considered China's only discount carrier, "their price is just as same as the big airlines" during high season, she said.

While Chinese travelers are benefiting from foreign budget airlines flying to some Chinese cities, analysts and consultants say government policy measures are preventing the domestic aviation market from opening up too quickly. China's domestic market is one of the biggest prizes in Asia's travel industry, with 264 million passengers last year, according to the Civil Aviation Authority of China, which forecasts the number will grow about six-fold by 2030.

"The domestic market in China has more or less remained a fortress," Xiaowen Fu, an aviation expert at Hong Kong Polytechnic University, said at a recent conference in Macau organized by the Sydney-based CAPA-Center for Aviation.

Like other essential industries in China, the policy measures are aimed at protecting the chosen few national champions from too much competition. China's three major state-owned airlines, Beijing-based Air China Ltd., Shanghai-based China Eastern Airlines Corp. and Guangzhou-based China Southern Airlines Ltd., carried 191 million passengers among them in 2011. But in the first half of 2012 their profits collapsed because of higher fuel prices and foreign currency losses. The rest of the market is divided between smaller state carriers ? some owned by the big three ? and a handful of private operators.

An unsurprising outcome of the cossetted state airline industry is a perpetual sense of grievance among travelers at poor service and lack of choice.

"The food on Chinese airlines is worse and more basic than it is on the international airlines," said 25-year-old Li Peng, who recently quit his job in Beijing to travel overseas for a year.

"And when the flight is delayed, I never get any feedback after my complaints. Many flights are delayed more than two hours" he said. "I do wish there were more budget airlines, especially in China," he said.

China's civil aviation policy hinders the country's budget airline industry in two ways, according to experts. First, it makes it almost impossible for a private company to start a new airline. Second, the policy limits growth by existing airlines, including state-run carriers, through measures including requiring approvals for new airplanes and routes.

For airlines operating in China, "they've got constraints whether it be on operating strategy, or what they're allowed to do at the airports, or how they're allowed to recruit pilots, or what the airport charges," said Con Korfiatis, director of Flight Ideas Consulting. "So the low-cost carrier explosion in China is still being constrained."

In contrast, discount airlines continue to spread their wings elsewhere in Asia. Three started flying in Japan this year, including Peach Aviation and local ventures from Malaysia's AirAsia and Australia's Jetstar. Also taking flight in 2012 were Singapore Airlines' Scoot, Thai Airways International's Thai Smile and AirAsia Philippines. Next year, Indonesia's Lion Air plans to start flights on Malindo Airways, a low-cost Malaysia operation, the company said earlier this month.

Even China Eastern Airlines Co. is joining in, although its low-cost carrier is a joint venture with Qantas subsidiary Jetstar that will be based in Hong Kong rather than mainland China.

The Civil Aviation Authority of China hinted in July that it would support budget airlines by loosening price controls. But director Li Jiaxiang stopped short of announcing any major policy reforms.

The measures aren't just aimed at China's private or discount carriers ? they also apply to China's state-owned carriers. Analysts say policies are designed to prevent unfettered growth. Authorities clamped down following a spell of supercharged growth during which the number of passengers expanded by 40 percent in 2003-2004. Such red-hot growth puts tremendous strain on pilots and infrastructure such as air traffic control and airports, especially on heavily congested air routes between major Chinese cities including Beijing, Shanghai and Guangzhou.

"The market is already growing at 11-16 percent domestically at average fares," said Mario Hardy, a vice president at research firm UBM Aviation. "Imagine if an AirAsia or a Spring was able tomorrow to lower that price by half. How many more people would be travelling?"

Hardy and other experts and industry insiders believe that Chinese authorities will allow the aviation market to open up gradually so that there's enough time to build up the required infrastructure. China is building 82 new airports and renovating 101 others in a five-year plan that runs until 2015.

"Otherwise it will be a mess," Hardy said. "It would be chaos."

Until then, travelers like Ren, the businesswoman and travel blogger, will have to put up with higher prices. Ren is thinking of going to India on her next trip but is disappointed with the limited options. She could fly with Air China at a cost of 4,000-5,000 yuan ($$635-$790) round trip. Or she could pay 2,000 yuan ($320) on AirAsia ? but she would need to change planes at AirAsia's home base in Malaysia.

"It's annoying," said Ren. But "life is not perfect and I have no choice. I could not ask for the flight to be both cheap and offer the perfect route."

______

Researcher Fu Ting in Shanghai contributed to this report

Follow Kelvin Chan at twitter.com/chanman

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/f70471f764144b2fab526d39972d37b3/Article_2012-09-27-AS-China-Budget-Airline-Blues/id-c996edc9aa084a16a40685ed89e2bd0c

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Wednesday, September 26, 2012

Six Bad Direct Marketing Habits Banks Need to Break | The ...

By Jim Marous, SVP/Corporate Development at New Control

I?ve been involved in financial services direct marketing for the better part of two decades, and while there have been a number of advances in the way banks communicate to their customers, there are still a number of bad habits that haven?t been broken, as well as some new habits that just don?t make sense.

Why is collecting valuable customer data so difficult?

If my dry cleaner, grocer, department store and virtually every retailer online can ask for email addresses and cell phone numbers, why can?t banks? This problem is similar to one that banks faced two decades when new account personnel were reluctant to collect birth dates because the question made them uncomfortable. Eventually birth dates became a non-issue when the government required financial institutions gather this information. So why is it so difficult to collect email addresses and cell phone numbers that makes communication easier? This basic insight collection should be required from our staff and should be used for marketing based on the customer?s communication channel preferences.

Key Point: If Old Navy and Apple can get every customer to give up their email address, so can your staff.

Why don?t we ask our customers for their preferred communication channel?

In addition to asking for the customer?s email address and mobile phone number, why is it so hard to also ask what channel the customer wants to be communicated with? In my household, I will look at almost all email but not very much direct mail. My wife is the opposite. Seeing that my wife makes virtually all of the decisions regarding banking relationships, wouldn?t knowing her preferred channel be helpful for a financial marketer to know? Wouldn?t this be helpful for a bank trying to optimize their marketing communication? For a bank trying to cut costs and reduce waste? All we need to do is to position this issue as a benefit to customers: ?So that we may keep you informed of account changes and special offers, how would you prefer we communicate with you??

Key Point: If you let customers choose what channels you use for communications, they?ll be more receptive to the messages you send.

Kiosk & Display | Digital Branch Merchandising

Why do bank marketers still fear email?

Many banks are very tentative about using email as a communications tool. When asked for a reason, some say they?ve promised customers that they?ll never send any emails ever, so that way customers can easily spot scams ? anything purporting to be from the bank would a phishing attempt. Others say their list of email addresses are probably outdated and would likely trigger a significant number of returned emails. While this, by itself, should not prohibit the bank from communicating using this channel, these are usually the same institutions that avoid doing a proactive clean up of their email database. In other words, the challenge will only get bigger in the future. Banks need to build an ongoing process for updating email lists.

Key Point: Email marketing works.

Why limit the number of touches?

A number of banks I have worked with put a subjective limit on the number of times a customer can be communicated with, either in a specific channel or overall. The number normally is not based on any quantitative research, but usually based on what feels right. Who determines this limit? Why would there be a limit if the bank?s research shows the customer has been responsive or that there is a need? (note: In some cases, the limit on communication is more stringent for higher value customers even though these are the same customers who are most likely to respond) We need to stop putting communication limits on any channel, but rather use advanced analytics to determine when communication should occur and through which channel.

Key Point: If a communications strategy works, it works? whether that strategy involves four touches or forty.

Why are we moving all communication to digital channels?

Are digital channels less expensive than more traditional channels such as direct mail, email and mass media? Yes. Are digital channels more effective than traditional and mass media channels?At times. Is the integration of multiple channels more effective than using solely digital channels? Almost always. The key is to use behavioral and response data to determine the best mix of channels that should be used for each individual customer at different stages of the buying process. While many consumers use digital channels as part of their shopping process, research shows that direct mail and email can lift results/ROI when used in tandem with digital channels. In fact, recent research also shows that even direct mail influences Gen-Y?s financial decisions.

Key Point: Multichannel marketing is more effective than one channel or another. You need to measure attribution of each channel, and test the sequence, cadence and mix of channels to generate optimum results.

EHS Design | Strategic Planning, Interior Design & Architecture

Why is result measurement so slow (or non-existent)?

In an age of massive data, technology and knowledge, most banks don?t have immediate access to program results and the tools to apply these results to future initiatives. Amazing? In many cases, the analysis of programs lags program completion by weeks or months, eliminating the potential for insight to be applied quickly for subsequent programs. While the challenge is usually blamed on the lack of human resources, there is still the ability to do tracking studies that can provide 80% of the insights needed to make informed decisions quickly. While cross-tabbed evaluation of data may not be available as quickly as you?d like, major trends can be determined using tracking data that can assist with? program planning ? immediately, and down the road.

Key Point: Effective direct marketers use data to sharpen all the arrows in their sling.

What?s bugging you about direct marketing in banking?

I know I haven?t touched on all of the bad direct marketing habits we have as financial marketers, but these are some of my favorites. I would love to hear some of the rants other financial marketers may have.

This article &copy 2012 by The Financial Brand and may not be reproduced.

Market Match | New How-To Sessions in 2012

More stories about: Featured, Marketing,

Source: http://thefinancialbrand.com/25251/bad-habits-bank-direct-marketing-jm/

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Superhero Fisherman Honored for Saving 25 Lives in ... - Outdoor Hub

Superhero Fisherman Honored for Saving 25 Lives in 15 Years

View from the Pancevo Bridge in January.

All fishermen and women know fishing can be a relaxing as well as rewarding experience. Although few modern-day anglers probably have a plaque dedicated to them from the city for their heroism. Serbian Renato Grbic, 51, has definitely deserved the title.

In the past 15 years, since his first rescue, he has pulled 25 people out of the water when they attempted to jump to their deaths from the Pancevo Bridge which stands above the Danube River in Belgrade, Serbia.

It all started 15 years ago when he and his brother were fishing the river. People used to throw trash off the bridge then, but one time Grbic noticed that what he thought was trash wasn?t sinking, so he went to investigate. He found a man floating there and worked to pull him out.

Grbic has saved 24 more people since then of all backgrounds, genders, ages and reasons for trying to commit suicide. Although, he doesn?t keep in touch with them with the exception of one then-18-year-old girl who threw herself in the river in January six years ago. She has since married and had a baby and her and Grbic get together to celebrate the baby?s birthday.

While others were not so fortunate. Grbic did recall seeing the face of man he saved in the newspaper after he had successfully taken his life in his apartment building.

Grbic has become somewhat of a watchdog on the river. He and his wife operate a fish restaurant on the river just below the bridge and so Grbic is always in view of the river. He has learned how to spot those who look as if they are about to jump. ?Those who go over the bridge in order to cross walk at a busy pace and do no more than glimpse at the water. The suicides walk slowly, hesitantly, looking down at the river,? Grbic told ABC News.

Any views or opinions expressed in this article are those of the author and do not reflect those of Outdoor Hub. Comments on this article reflect the sole opinions of their writers.

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Source: http://www.outdoorhub.com/news/superhero-fisherman-honored-for-saving-25-lives-in-15-years/

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Tuesday, September 25, 2012

Upcoming programs from the Recreation Department: Zumba ...

by susan on September 25, 2012

Post image for Upcoming programs from the Recreation Department: Zumba, science workshops, floral design, and more

The Recreation Department says it still has space in some of its upcoming programs for both adults and kids. Here?s a list of what?s coming up. For more information, or to register, visit their website at?www.southboroughrecreation.com.

Adult Classes

  • Tai Chi beginning November 3
  • Zumba Drop In $10
  • BootCamp beginning October 29
  • Men?s basketball beginning January 3
  • Adult Tennis beginning 9/16 at Westboro Tennis
  • Various golf programs at Juniper Hill beginning this September
  • Floral Designs begins October 17
  • Men?s ice hockey begins in November

Youth

  • Swimming lessons at Shrewsbury Health Club
  • Youth Tennis at Westboro Tennis
  • Various golf lessons at Juniper Hill
  • Horse programs at Lil Folk Farm
  • Intro to Gaelic Games November 6
  • Lego & Science Workshops during November ? February

Preschool

  • Swim Lessons at Shrewsbury Health Club
  • Skating Lessons at FMC ? Marlboro
  • Skating Lessons at St Marks begins November 25
  • PK Basketball begins November 3
  • Indoor Soccer Tots begins November 3
  • Pee Wee Sports Clinic begins November 3
  • Winter Wonderland Crafts November 26
  • New Year Noisemaker December 29

(Image: Floral Design by My Southborough sponsor Le Jardin Blanc is just one of many programs offered by the Southborough Recreation Department this fall. Photo by Kristin Spencer Photography via Facebook)

Source: http://www.mysouthborough.com/2012/09/25/upcoming-programs-from-the-recreation-department-zumba-science-workshops-floral-design-and-more/

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Bonus 'Breaking Dawn' Scene: What Will It Be?

With news of a post-credits scene, 'Twilight' Tuesday shares our predictions and wishes.
By Kara Warner


Kristen Stewart and Robert Pattinson in "Breaking Dawn - Part 2"
Photo: Summit

Source: http://www.mtv.com/news/articles/1694413/breaking-dawn-part-2-bonus-scene.jhtml

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The Top 10 Home Based Business Ideas For Stay At Home Moms ...

With so many mothers choosing to stay home with young children, families often find themselves struggling to make ends meet.  The top 10 home based business ideas that serve such women and their families offer flexible schedules, reasonable income potential and an opportunity to use personal skills to their best advantage.

1.    Child Care ??? If you are already staying home with your children and have the space, taking in some additional children is a good way to make some money.  Each state has specific regulations that you must address, but for small childcare facility, usually less than 5 children, the requirements are minimal.
2.    Freelance Typing ??? Even with the easy availability of computers and word processing programs, the ability to type quickly and accurately remains in high demand.  If you can find this kind of work and are good with deadlines, and willing to spend time typing, this can be a viable venture.
3.    Medical Claims Billing ??? Generally speaking, to get this kind of work you will be an independent contractor for a larger firm.  Training is provided, and a keen eye for detailed work is essential.  Basic computer skills and a flexible schedule are important assets.
4.    Customer Service Representative ??? Always in high demand, customer service people now work from home more often than not.  You need to be able to commit to specific hours each week, but you work from your home, using your own computer and phone lines.
5.    Catering ??? Believe it or not, there is a great deal of demand for small scale catering.  If you love to cook, have unique skills in the kitchen and can work around your children?s schedules this may be a great option.  Design a simple menu to start from, and look for small luncheons and church gatherings as your first clients.  Do a good job and your business can take off like a rocket.
6.    Accounting ??? Many small businesses need a part time accountant to help keep the books, file taxes and perform other financial tasks.  It doesn?t pay for them to keep an accountant on staff, but the services are necessary.  If you have training in this field, it doesn?t take much to set up your own company.
7.    Affiliate Programs ??? If you already maintain a blog or two online, then adding an affiliate program doesn?t take much effort.  There are several reliable services that will help you hook up with affiliate companies that are interested in advertising on your blog, and will pay you for referring clients.
8.    Online Publishing ??? Share your knowledge with the world.  Write and publish eBooks through one of the many online publishing firms, or simply through your own website.
9.    Virtual Assistant ??? Many small companies need some assistance managing phone contacts and maintaining appointment books.  If you have a knack for organization and good people skills, this is a good way to work part time from home.
10.    Crafting ??? Homemade goods always sell well, especially around Christmas, Mother?s Day and other holidays.  If you have a particular skill, whether it is sewing, painting or creating scrapbook pages, you can turn that talent into income.

Source: http://headlinenews.talkposts.com/2012/09/25/the-top-10-home-based-business-ideas-for-stay-at-home-moms-2/

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