Insights Into Real-World Social Media Internet Marketing Advice ...

If you?ve been marketing online even for a while now, you should know the value of social media today. What is so amazing about social media is you do not need to have a large operating budget or tons of experience. So that is the intent of this article, to get you up to speed about a few methods that can have your campaign going in short order.

You probably know the importance of understanding who your audience is, and the social component is exactly what the name implies ? you get in among them and exchange with them. In a simple word, socialize, and it is the same thing when you are in a crowd of people at a gathering ? mingle, talk, be friendly and cordial. There are a bunch of important things that need to happen such as being professional, likeable and other qualities, but the most important thing is to have a kind of good chemistry with your market. If you skip the step of building relationships then it?s obvious that the people that you engage with are going to see you as someone who?s hyped, unreal and unhelpful. Remember that as you approach taking your marketing to social media, you will be working with a phenomenon that can give you much greater returns with less effort than you may think. One thing is sure, and that is social media will only continue to grow so this is still an excellent chance for you to do something meaningful with your business. So many talk about Facebook all the time, and it is important, but we have to move on to the significance of YouTube You have to choose your battles and marketing wisely, and that is just about maximizing your efforts. So this is one thought you should always have in mind even if it is a fairly obvious one. You can create a video about anything, and that is why we love it because it is versatile. You have to use a professional business approach no matter what you do, and your marketing campaigns have to reflect that attitude. Hence the need to become super efficient in your business and make use of time management methods. Look at www.squidoo.com for superb advice.

Creating marketing lists is still based on the evergreen approach of the ethical bribe. You have probably seen this a thousand times, and so just make sure it is of good value. No big deal with offering a freebie for an email address; this is one thing that still works extremely well.

Every social media marketing campaign that you run should have one specific aim, and that is to get your online business more exposure without really getting into any kind of hardcore selling.

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Source: http://articlereference.net/marketing/insights-into-real-world-social-media-internet-marketing-advice.html

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Last Day To Submit Retail Business Plans For $50K Competition ...

DETROIT (WWJ) -?Time is running out for entrepreneurs to submit their business plans for the 2012 Comerica Hatch Detroit retail business competition before the August 1 deadline.

The contest is open to anyone with an idea for opening a retail business within the City of Detroit.

All applications must be submitted online at www.hatchdetroit.com by August 1,?at 11:59 p.m.

Hatch will narrow down the applications received to ten semi-finalists and then the public will vote for their favorite retail business idea.

The winning entrepreneur will receive a $50,000 cash prize courtesy of Comerica Bank to help ?hatch? the business. The winner will also receive a package of services including, legal, marketing and advertising, and IT support.

To submit a business plan, applicants must provide a summary that describes their business idea and its potential impact on Detroit, as well as background for each team member.

For complete submission guidelines and contest rules, visit www.hatchdetroit.com.

Source: http://detroit.cbslocal.com/2012/08/01/last-day-to-submit-retail-business-plans-for-50k-competition/

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Strong dollar chips away at MasterCard's revenue

NEW YORK (AP) ? The strong U.S. dollar swallowed a chunk of MasterCard's earnings from overseas, leading to revenue growth that was slower than investors were hoping for.

MasterCard on Wednesday reported a 9 percent increase in revenue for the second quarter to $1.82 billion compared with the same three-month period a year earlier. That fell short of the $1.88 billion Wall Street analysts were expecting.

Analysts saw the slowdown as a worrisome sign for a company which has been on a tear for two years.

"(It was) the first quarter where the company didn't grow at least double digits since the third quarter of 2010," said Thomas McCrohan, analyst at financial services firm Janney Capital Markets.

Investors bailed out of the stock, which fell $9.37, or 2.2 percent, to close at $427.20 Wednesday.

In the second quarter, the dollar's value against most international currencies soared, which lowered the value of the company's income in other countries when converted back into dollars. The company's revenue would have grown 13 percent without the weak currency translations. The euro declined about 4.5 percent against the dollar during the quarter.

MasterCard chief financial officer Martina Hund-Mejean said the company reaffirmed its targets for growth over the next two years and stressed that it excludes all currency fluctuations.

"We live in a connected global environment and with the dollar's strengthening we are facing a headwind in translating our overseas earnings," Hund-Mejean said.

The United States was among the weakest areas of growth for MasterCard, though other economies of the world like Europe and Asia slowed more.

In the U.S., growth in the total value of transactions on MasterCard logo cards fell to 9 percent in the quarter, compared with 14 percent in the first quarter.

MasterCard's CEO Ajay Banga pointed out that lower gas prices weren't translating into spending, reflecting the anxiety that consumers have over uncertainty in the broader economy.

Spending remained steady in Europe and Asia, but Banga appeared careful going into the rest of the year.

"We remain cautious on our outlook," Banga said in a conference call with analysts to discuss earnings.

The Purchase, N.Y.-based payments processor earned $700 million, or $5.55 per share, in the second quarter. That's up from $608 million or $4.76 per share a year ago.

Excluding a litigation charge, MasterCard earned $713 million or $5.65 a share, more than the $5.57 per share Wall Street analysts were expecting.

MasterCard took the $13 million charge to cover legal costs. Last month, MasterCard, Visa and a group of major banks announced a settlement with stores over transaction fees. MasterCard, which had set aside a large amount last year to cover legal costs, will pay $790 million as part of that settlement.

Purchase volume, the amount people spent on debit and credit cards with MasterCard logos, rose 13 percent worldwide. That was slower than the 17 percent recorded in the first quarter.

MasterCard increased rebates and incentives to both new customers and those that were renewing agreements. These kinds of incentives are common practice in the credit card industry, but they are a concern to Wall Street analysts because they can weaken future results for credit card companies.

Source: http://news.yahoo.com/strong-dollar-chips-away-mastercards-revenue-144913186--finance.html

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More young people being diagnosed with colorectal cancer | Aurora ...

Colorectal cancer is not always easy to diagnose, and it can be particularly problematic for those under 50, who are not recommended to get regular screenings. For some reason, there has been a spike in the number of younger Americans being diagnosed with colorectal cancer, and a lot of them are seeing delayed diagnoses.

Generally, the number of people being diagnosed with colorectal cancer is falling. For instance, overall rates for men have declined by about 3 percent per year, and women have seen a decrease of 2.3 percent per year. Yet the number of people aged 18-49 being diagnosed has increased by 2.1 percent between 1998 and 2007.

It's unclear why more younger people are facing the disease, but it's possible that it has to do with America's evolving diet. All that is certain is that diagnoses are being missed when they shouldn't, and that makes it much tougher for patients to recover.

One 44-year-old woman, for example, had to stop working when her symptoms grew severe. Even though she was experiencing fatigue, cramping, diarrhea and vomiting, her doctors thought she had the flu or anxiety.

It wasn't until she visited a specialist that a mass was discovered. It essentially blocked most of her colon and had actually grown through her intestinal wall. Several years later, she is cancer free, but still struggles with complications, including bowel problems.

She is not alone. Many Americans have struggled with beating the disease. It is a tough fight.

Source: Baltimore Sun, "More younger people getting colorectal cancer," Andrea K. Walker, July 29, 2012

? Our firm handles similar situations to the one discussed in this post. If you would like to learn more about our practice, please visit our Joliet cancer and Social Security disability page.

Source: http://www.chicagossdattorney.com/2012/08/more-young-people-being-diagnosed-with-colorectal-cancer.shtml

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We've Been Eating Ketchup Wrong This Whole Time [Genius]

You thought those small condiment cups you get at fast food restaurants only held a thimble's worth of ketchup, right? You were wrong. Horribly, brutally wrong. Turns out you can fan them out, meaning you can dunk your fries by the fistful into a sea of crimson tomato deliciousness. Consider your life forever changed. More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/jtn8HKKtK_4/weve-been-eating-ketchup-all-wrong

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Football Needs Multiculturalism

?Multiculturalism has become an inordinately loaded concept in recent years ? like ?health and safety? and ?political correctness?, it?s a marvel how a presumably once positive set of values has now been branded with negative connotations. As Stewart Lee once said, ?you can?t even write racial abuse in excrement on someone?s car without the politically correct brigade jumping down your throat?. When in doubt, ?blame the effing Muslims?.? thetwounfortunates

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Source: http://scissorskick.wordpress.com/2012/07/30/football-needs-multiculturalism/

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Scout Willis gets community service in NYC case

FILE - This May 4, 2009 file photo shows actress Scout Willis, the daughter of actors Demi Moore and Bruce Willis, at the Nylon and MySpace Young Hollywood Issue Party in Los Angeles. Willis, the daughter of Demi Moore and Bruce Willis, is set to do community service to resolve her New York City public-drinking and fake-ID case. A Manhattan judge agreed Tuesday, July 31, 2012, to close Willis' case without jail time or probation if she does two days of service. Willis was arrested last month. Police said she was sipping a beer in Union Square in violation of an open-container law. Police said she also gave them phony identification _ a misdemeanor. (AP Photo/Dan Steinberg, file)

FILE - This May 4, 2009 file photo shows actress Scout Willis, the daughter of actors Demi Moore and Bruce Willis, at the Nylon and MySpace Young Hollywood Issue Party in Los Angeles. Willis, the daughter of Demi Moore and Bruce Willis, is set to do community service to resolve her New York City public-drinking and fake-ID case. A Manhattan judge agreed Tuesday, July 31, 2012, to close Willis' case without jail time or probation if she does two days of service. Willis was arrested last month. Police said she was sipping a beer in Union Square in violation of an open-container law. Police said she also gave them phony identification _ a misdemeanor. (AP Photo/Dan Steinberg, file)

FILE - This May 4, 2009 file photo shows actress Scout Willis, the daughter of actors Demi Moore and Bruce Willis, at the Nylon and MySpace Young Hollywood Issue Party in Los Angeles. Willis, the daughter of Demi Moore and Bruce Willis, is set to do community service to resolve her New York City public-drinking and fake-ID case. A Manhattan judge agreed Tuesday, July 31, 2012, to close Willis' case without jail time or probation if she does two days of service. Willis was arrested last month. Police said she was sipping a beer in Union Square in violation of an open-container law. Police said she also gave them phony identification _ a misdemeanor. (AP Photo/Dan Steinberg, file)

NEW YORK (AP) ? Scout Willis, the daughter of Demi Moore and Bruce Willis, can do community service to resolve her public-drinking and fake-ID case, a judge said Tuesday.

Willis, who is now 21, was excused from court as a Manhattan judge agreed to dismiss her misdemeanor case if she does two days of service.

She didn't have to enter a plea in the case, which took a curious detour into the Pakistani beer industry.

Her lawyer, Stacey Richman, said prosecutors "took a logical approach to assessing the situation."

The Manhattan district attorney's office declined to comment. The arrangement in Willis' case, technically known as an adjournment in contemplation of dismissal, is often offered to defendants in first-time misdemeanor cases.

The Brown University student was arrested June 4. A court complaint said she was sipping an eight-ounce can of "Pakistani beer" in Manhattan's Union Square in violation of an open-container law.

Willis, who was then 20, also gave police an ID with the name Katherine Kelly before ultimately showing her real ID, according to a criminal complaint. Those allegations led to a misdemeanor impersonation charge.

Richman took aim at the charges in court papers earlier this month, saying she had contacted Pakistan's sole brewery and found it didn't make an eight-ounce can of any alcoholic beverage and didn't have permission to export products to the United States. The case was resolved before prosecutors responded.

Willis is the second of her actor parents' three daughters together. The couple divorced in 2000.

Scout Willis is pursuing a career in music while studying and pursuing various extracurricular activities at Brown, Richman said in her court papers.

___

Follow Jennifer Peltz at http://twitter.com/jennpeltz

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/4e67281c3f754d0696fbfdee0f3f1469/Article_2012-07-31-People-Scout%20Willis/id-fa7a12ae942c4e88bfea2b5a98045799

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